Category: For Business Owners

By: Patrick McCoy

What is Pay Per Click Marketing (PPC)?

Pay Per Click or PPC is a model for online advertising whereby advertisers pay certain...

By: Patrick McCoy

PPC or SEO – Which One Should You Use First?

The sole reason businesses advertise online (PPC) or carry out search engine optimization (SEO), is to...

By: Patrick McCoy

The Top Benefits of PPC Advertising

Pay per click or PPC advertising is an online advertising model whereby you can get...

By: Patrick McCoy

What Does Your Website’s Design Have To Do With Search Engines?

A stand alone and extremely precise answer to this question would be, “Everything!” Those website...

By: Patrick McCoy

What You Need to Know About SEO from an Apex Digital Marketing Company

SEO or search engine optimization seems like a new digital marketing buzzword, but it’s actually...

By: Patrick McCoy

Keeping Your Private Information Private with Apex Website Security

I was forwarded an email this morning which caught my eye. Most forwards from my...

By: Patrick McCoy

How Embedding Videos in Your Website Boosts Your SEO

Websites thrive on content. Web content is the maker or breaker for any website. Even...

By: Patrick McCoy

What Should I Look for in a Google Search Results Page?

It’s safe to say everyone ‘googles’ one thing or the other at some point in...

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