Category: Digital Marketing

By: Patrick McCoy

What Is An SEO Company?

Just like search engine optimization is a process by way of which websites are made more...

By: Patrick McCoy

What is Pay Per Click Marketing (PPC)?

Pay Per Click or PPC is a model for online advertising whereby advertisers pay certain...

By: Patrick McCoy

PPC or SEO – Which One Should You Use First?

The sole reason businesses advertise online (PPC) or carry out search engine optimization (SEO), is to...

By: Patrick McCoy

The Top Benefits of PPC Advertising

Pay per click or PPC advertising is an online advertising model whereby you can get...

By: Patrick McCoy

Why Should Small Businesses Have Their Own Blogs?

Blogging is a tool often used by small businesses to augment their web presence. Having...

By: Patrick McCoy

What You Need to Know About SEO from an Apex Digital Marketing Company

SEO or search engine optimization seems like a new digital marketing buzzword, but it’s actually...

By: Patrick McCoy

How Embedding Videos in Your Website Boosts Your SEO

Websites thrive on content. Web content is the maker or breaker for any website. Even...

By: Patrick McCoy

Custom vs. Template Websites Battle Royale – Apex Digital Marketing

I often get asked, “What’s the difference between a custom website and a template website?”...

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