It’s safe to say everyone ‘googles’ one thing or the other at some point in time. More often than not, we simply click through the most relevant looking link on the first page and rarely even look for what else is on the page showing google results. Here we take a look at what all can you find in a Google search engine results page, also known as a SERP. Sponsored Ads Sponsored ads appear at the top and right of a search results page by Google. These are the links highlighted in pink and give indications about their sponsored status. The search engine offers Google Adwords for easy setting up of paid ads to appear on pages of google searches. The good thing is that businesses only have to pay for these ads only when people click on them through internet marketing campaigns/pay-per-click marketing. Whiteboard is proud to offer your business internet marketing services for pay-per-click management to drive more traffic to your websites.Organic Search Results These are the ‘unpaid’ search results that appear in the center of a Google search result page beneath the sponsored links. Also known as ‘natural’ or ‘algorithmic’ search results, these results occupy a highly desirable position in a google results page for the websites to appear. Websites need to optimize their content and use other SEO techniques in order to appear in this section, commonly known as Search Engine Optimization or SEO. Whiteboard has made it our business to optimize your website for search engines like Google and also Yahoo and Bing. Local Listings Localization of google is changing the way users search online. Local listings make sure that every time a search is defined, the user gets information relevant to his town or city. Google maps are a more recent advancement in the same direction, which helps in narrowing down a broader search term and provides area specific results based on the users IP address. META Descriptions These are the descriptions of pages in google search results. While optimizing your website enables search engines to easily pick up your website as part of organic search results, descriptions make it possible for human readers to evaluate whether it is the right webpage they are looking for and would want to visit.

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