So you’ve reserved a domain and built a website. Now what? Before you can start reeling in customers, you need to give them something to browse. You need to fill your site with web content.
Content comes in several shapes and forms; it can be difficult for a business owner to know exactly what kinds are available–and most appropriate for their products or services.
But don’t sweat it. We’ve got you covered.
What is custom web content?
In the broadest sense, web content is simply ‘the stuff you put on your site.’ It’s an assortment of pages, data, documents, files, and archives with which people interact when they visit your web address.
Sound complicated? It isn’t.
The following are all forms of web content:
- Home pages
- Landing pages
- Blog posts
- Search results
- Forums
- eCommerce
Every time you visit a website, everything you see on the page is content. And content isn’t just text; pictures, videos, and audio files are all forms of content. The tricky part is figuring out what forms are best for you.
How can quality web content improve my business?
Quality web content serves three purposes:
- It helps your audience learn more about your business
- It connects your customers with your products and services
- It helps your website rank better in web searches
It helps your audience learn more about your business
Your website isn’t just a lead magnet; it’s a guidebook.The better people understand your business, the more likely they are to trust it. Every page on your website should contain, at minimum, 350 words of informative text.
And remember, the more visuals you use, the better. Studies show that users are much more likely to watch a 30-second video than read 200 words of text.
It connects your customers with your products and services
If you’re running an eCommerce website, then you should list your products on your page. If you take appointments, give your customers a contact point. No matter your business, your website is your storefront and showroom. Make sure you’re guiding your audience along the sales funnel.
It helps your website rank better in organic web searches
Search engines like Google love top-notch web content. The better content you post, the more traffic you’ll get. It’s that simple.
How can I start adding better web content to my site?
At Whiteboard, we specialize in creating quality web content. Let us grow your business with rich product and service pages, hand-crafted blog posts, and in-house photos and videos.
No matter your need, we’ve got your back. Drop us a line, and let’s work together to breath new life into your website.
Ready to reach more customers with custom web content? Let’s talk!