Good design isn’t just about looking cool; it’s about building relationships with customers. And that means designing an interface they can trust.
You need a UX designer. We’re here to help.
User experience (UX) is the study of how unspoken internet rules affect users’ impressions of a website. UX Design is the process of using internet shorthand to build relationships between a site and its visitors.
The internet is full of little guidelines that dictate how we process information. For example, the “hamburger” icon (the three horizontal lines at the top of this page) indicates a hidden navigational aid. When you click it, it opens a side menu that takes you to other pages.
If you were to click the hamburger icon and not see a side menu, you’d feel a little confused, right? That confusion would affect how much you trust our site. You would be less likely to explore pages, and you probably wouldn’t consider us credible. You might even leave.
Good UX design minimizes the number of moves (typing, scrolling, or clicking) needed to find useful information. A good rule of thumb: if your site requires more than three clicks to find your blog, then you should consider re-evaluating your UX.
Ours takes exactly two.
Proper UX is barely noticable. It shifts users’ focus off your site’s inner workings and onto content, where it belongs. Online businesses with well-designed UX have little problem clearing carts or completing forms.
Bad UX, on the other hand, sticks out. It’s ugly, frustrating, and can cause new users to bounce. And since bounces are hard to track, it’s nearly impossible to target bounce users with remarketing. If you’ve lost that user, chances are you’ve lost them for good.
But UX doesn’t just affect bounce rates. It can help your Google Quality Score, too. If your site is user-friendly, people will stick around longer, on average. And the longer people stick around, the higher you’ll rank. After all, Google likes quality–and nothing speaks louder than longer page views.
You need better UX design, and we’re here to help. Let Whiteboard figure out how, why, and where people use your website. We’ll move your most popular products and services to the top of the page, simplify your navigation menu, and improve your site’s search function so people can find things more quickly.
Ready to start building relationships with your customers via better UX design? Let’s Talk!