Believe it or not, content is not the most important part of your website. In fact, most people decide whether to trust your site before they ever read a word. And if they don’t trust you, they won’t buy your products or services. First impressions are that important.
According to a 2004 study by Northumbria University, the following design features are the most effective at reeling in viewers:
Simply put, good web design is the best way to attract new visitors. And the best way to ensure you’re ticking all those ‘good design’ boxes is by building a custom website.
We’re here to help you do it.
A lot of businesses (eCommerce stores, especially) pick their themes from a line up. But choosing your site from a list has two major flaws:
Your site will look like everyone else’s
While there’s much to be said about predictable design and good user experience, being too similar can actually hurt your brand. While people trust familiar interfaces, they’re attracted to designs that break the rules. The trick is balancing novelty with nostalgia.
More importantly, a custom website makes you recognizable. And given the competitive nature of digital advertising these days, a recognizable site might be exactly what you need to edge out the competition
Pre-made themes have limited customization
WordPress and Shopify themes are beautiful, but many offer few customization options aside from colors, fonts, and content. If your brand is big and bold, you’re going to have a hard time finding a theme that fits your vision. You shouldn’t have to throw away big ideas to fit in tiny boxes. Build your site around your brand.
There are three ways you can go about designing a custom website. You can either build it yourself, which requires a lot of time and knowledge; hire a freelancer to build it, which is expensive and requires you to hire another freelancer when it breaks; or you can hire us.
We recommend the third option.
At Whiteboard, we build beautiful, responsive, custom WordPress sites. And with the power of WooCommerce, you can sell products your way, using the apps you trust most–like MailChimp, Square, or Stripe. Partner with us and get the lasting support you need to build a proper online brand.
Ready to stand out from the crowd with custom web design? Let’s Talk!