Want to know a secret marketing trick that can improve your search rankings, increase your social media followers, and bring more traffic to your website?
Blogging.
No matter your industry, blogging can improve every aspect of your online business. It’s not just for food critics and journalists anymore. It’s for everyone.
Why does my business need a blog?
Your blog is your website’s mitochondria: it’s your content powerhouse. It drives traffic to your site and helps you rank higher in search engines.
More importantly, it gives your brand a voice. There are plenty of businesses out there that offer the same products as you. But no matter how hard they try, no one can do you quite the way you do you. Posting content sets you apart. In the end, your uniqueness is the special sauce that gives your brand the competitive edge.
Blogging also gives you great audience insight. The more content you publish, the more data you can collect via Google Analytics. For example, if you run a tax service, posting a variety of IRS how-tos can help you figure out (A) what kinds of people are interested in your service, (B) which forms people struggle with most, and (C) when they’re most likely to search for tax help. Knowing basic information about your audience can help you better service your community.
And blogs can be easily recycled into other forms of content. Quilt snippets together for marketing email or landing page content, or bundle a dozen together into an ebook. Need something for social media? Repost an old evergreen blog. Or turn your blog into a podcast or YouTube script for even more reach.
How do I start blogging?
For best results, you need to blog at least once per week, preferably twice. At 400 words per post, that comes out to roughly 800 words per week. While that might not seem like much work, it adds up quickly. Before long, you’ll find yourself three weeks behind, struggling to find blog topics and hit those SEO-friendly word counts.
That’s where we come in.
At Whiteboard Creations, our team of content creators specialize in relevant, well-researched, high-quality blog articles. More importantly, we know all the tricks to writing evergreen content that dominates Google search rankings.
After all, regular blog content is the most effective way to improve your company’s online visibility, from paid search rankings to organic web traffic.
Ready to drive more traffic to your site with custom blog articles? Let’s talk!