Responsive Websites 101: The Bare Necessities for a New Mobile Friendly Website

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In a study of 5,388 smartphone & tablet users, 48% complained that websites were not optimized for mobile devices. As the number of smartphone users increase, more people will also complain about non-mobile friendly websites. You don’t want your customers complaining about your website not being responsive and not optimized for mobile use.

It’s time for a mobile friendly website!

Why does a mobile friendly website matter to your business?

 67% of users are more likely to make a purchase with a smartphone on a mobile friendly site than on a non-mobile optimized site! Not only that, but according to a survey by Google, 48% of users said that if a site didn’t work well on their smartphone, it made them feel like the company didn’t care about their business. These statistics might seem small, but when you think how many potential clients you could have lost because you didn’t have a mobile friendly site, then it may start concerning you quite some more.

If the customers are not happy with your business, then are very likely to go find a different option that will satisfy the same needs they had when they found your business. Evaluate the reasons why they decided to choose your competitors. If it was just based on you not owning a mobile friendly website, then I hope you realize how important it really is for you to obtain one.

So, you have decided to acquire a mobile friendly site, what now?

 First off, that was a great decision! Now, you will have to look for a company that is reliable and that will be able to create a mobile friendly website that will not only look great, but that it is actually worth the money you are paying for. All companies should have their portfolio in their websites that will you show you the work they have done, and you can base your decision off their work.

When you are deciding what to include in your new mobile friendly web design, these are just some important things to keep in mind according to Entrepreneur magazine:

  1. Display your company’s most important information at the top in plain text: This will include your name, address, contact information, and even a small description of what you do.
  2. Don’t include Flash-based videos on your mobile site: Many mobile devices do not support Flash videos, and they take up a lot of date from the customer.
  3. Make information easy to read on a small screen: Avoid the customer having to navigate across several pages and avoid having them download PDF files. The simpler, the better.

These are only a few things that you should keep in mind when building a mobile friendly website. Of course, your website designer should be able to incorporate other elements to the site, but those are basic ones that if you were to do it yourself, it would be very important for you to include them.

Like mentioned before, make the content as simple as possible. With more people of all ages using their mobile devices to access information about businesses, if content isn’t simple to access on a smaller screen, customers might just move on to the competition. You don’t want that, you want to keep all your customers.

What are some of the benefits of having a mobile friendly website?

 At first you might not notice any difference from your previous results, but they will sure come. The customers you already had will definitely stick longer with you. They will be the first ones to notice the difference and they will love having access to your website on their mobile device as well. These customers are more likely to recommend your company now that they see you are making improvements. Customers like to see and experience innovation. It will also help you to stay ahead of the competition. Seeing that your competitors are taking away your customers because of something you are lacking is not fun. But, if you keep your website updated then you will sure be equally placed or ahead of your competitors.

Owning a mobile friendly website can make a remarkable difference in the success or failure of your business. Make sure that if you are doing it yourself, you have the right resources and know exactly what you are doing. Research on best practices of creating a mobile friendly website and what not to do when creating it.

If you hire a company, like our Cary SEO firm, to do it for you, then make sure that they have experience and that their previous work looks reliable.

Let us know what you think about the importance of owning a mobile friendly website for your businesses and how it can benefit you in the comments below.

About the Author

Patrick McCoy - Internet Marketing Consultant
As Founder & President of Whiteboard Creations, Patrick is just as dedicated to writing articles about website design and internet marketing as he is managing the day to day operations for the business. Keep connected with Patrick via Google+ & LinkedIn.

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