With the rise of the internet in recent history, traditional marketing has gradually taken a back seat to its online counterparts. There are various ways to attract customers online including SEO, content marketing, and social media marketing. While effective, these practices take time to produce results. Plus, they sometimes leave smaller businesses in the shadow of larger, more established companies. That’s where paid search marketing (PSM) comes in.
In a nutshell, it involves paying for sponsored listings, which appear at the top of search engine results pages. For example, a small business could create a sponsored listing using Google Ads. When a key phrase relevant to that business is typed into Google by a potential customer, the ad is shown above unpaid search results.
This can be achieved in much the same way using Facebook Ads. Not to mention Boosted Posts, which can be pushed to people who like a Facebook page and their friends, as well as lookalike and targeted audiences. In the case of those who’ve had previous interactions with your business, you can even pay to reach those people again, increasing the chances that they’ll convert. This is called retargeting.
What do all of these practices achieve?
PSM has numerous benefits. For example, it can:
Especially when combined with other marketing efforts, PSM can do wonders for a small business.
For paid search marketing to be effective, two things are essential. One, targeting must be precise. Two, your marketing strategy overall must be well rounded. While PSM is both fast and effective, it’s not meant to stand alone. Your strategy must include other elements such as those mentioned at the outset. How can our Morrisville marketing agency help?
Our in-depth understanding of the local demographic—your potential customers—allows us to target them specifically. The more precise our targeting, the more effective our efforts, while cost is also kept to a minimum. Additionally, our online marketing experts can assist you in creating a robust but balanced strategy that will benefit your business in the long term.
Do you want an online marketing strategy like that, which includes paid search marketing? Contact us today to discuss the best options for your business!