When companies come to us asking for help improving their search rankings in Google, one of the first things we do is check their websites for a blog. More often than not, there isn’t one. And it’s no fault to them. However, if you’re a small business and have been paying a company for SEO, and you don’t have a blog, then that is a big, wavy red flag. A blog should be priority numero uno when investing in a local search engine optimization campaign.

Let’s share why having a blog is a crucial part of boosting your search engine results, and integral to your overall marketing strategy.

Websites Aren’t Static

Most business owners (and non-SEO people in general) think of a blog as a place for a teenager to post selfies, for a foodie to post recipes, or for a traveler/farmer/parent to post thoughts and observations about life. From an SEO standpoint, though, a blog is really a tool to post constant, fresh, relevant content, full of trending keywords and topics of interest.

The thing is, websites aren’t set-it-and-forget-it, especially when it comes to search engines. Since the world around us is constantly changing, the topics that attract views and clicks are constantly changing, too. Like a little boat on the ocean, you (or to be more specific, we, on behalf of you) have to constantly struggle for rank against a tide of competing content.

Once they’ve been posted, your website landing pages (like your Home page, About Us page, and Services pages) will usually stay the same for months or years. With minor exceptions like adding new employee profiles, adding new locations, or altering your service options, your basic description of who you are and what you do will remain unchanged. That’s where the blog comes in, as an opportunity to upload new, dynamic text, images and videos as often as you’d like with a goal to attract Google’s attention to index a new URL vibrant with keyword rich, topical content.

Content Marketing: A Cost-Effective Solution

This process—the deliberate creation of fresh, new, keyword-optimized blog posts, articles, social media posts, funnels, e-newsletters, press releases, and miscellaneous content—is called “content marketing.” One of the biggest benefits of content marketing is that it’s cost-effective. Unlike paid search advertising, you don’t have to pay for the number of clicks you receive.

In fact, content marketing is unlike most forms of print and digital advertising in that you don’t have to pay for the place where your content appears. However, you can still reap the benefits as people who are searching for answers on Google are attracted to your website. This increased traffic helps boost your website’s rankings overall. Moreover, your content marketing efforts build more trust with searchers and your website visitors to improve conversions for a phone call, web form submission, product purchase, or a direct email. What business doesn’t want more leads?!

Need Content Marketing Services in Cary, Raleigh, Or Apex NC?

So, why are we divulging all our secrets to clients who can just type up their own blogs at their leisure? Because we’ve worked with enough small businesses to know that your leisure is limited. You’re too busy running your business, making sure the day-to-day operations get done. Or, that time is allocated for stress reducing activities with your personal hobbies and family.

That’s why we’re pleased to offer and have built a business for the past 10 years around content marketing, digital marketing, and SEO services in Raleigh and the surrounding areas. We take over the task of making and publishing content so that you don’t have to worry about it. We’ll help raise your website’s search rankings, bringing you more clicks, leads, and clients—all while you run your business such as a salon, or professional contractor, or dental office. To learn more about who we are and what we do, check out our services here, and to schedule a meeting with us, contact us here.

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