Is SEO Cost Effective Compared to PPC?

Both search engine optimization (SEO) and pay per click (PPC) are great tools of internet marketing. Both are suited to different needs of online business owners. Whether to use SEO or PPC really depends upon what the goals of the … Read More >

5 Tips to Create a Good Landing Page for an Effective PPC / Search Engine Marketing Campaign

Online businesses that need to convert visitors into customers through their PPC campaign, should have very effective landing pages. More often than not, the quality of your landing pages can make or break your online campaign. In order to create … Read More >

Why Outsource PPC to a Professional Internet Marketing Company

Internet marketing has grown exponentially over the last decade. This means more online businesses, more websites and hence more decisions to take in regards with whether to use a professional internet marketing company for your PPC marketing needs. PPC or … Read More >

Myths About Paid Search Marketing | Raleigh Internet Marketing Firm

Pay per click marketing or PPC is a tool for promoting your business online. The only reason business owners advertise online (in other words, conduct PPC or optimize their websites for search engines (SEO) is to build website and traffic. … Read More >

Common Online Marketing Mistakes

There are methods which exist to successfully create a profitable future for your business. Much of the time businesses see virtually no result from their investments after spending money on advertising. In many cases, one or more crucial mistakes are … Read More >

Design vs. SEM: What’s the Difference?

In my daily conversations with businesses and business professionals, I am continually surprised by the numbers which do not understand the different roles of Website Design specialists and SEO specialists. These are almost entirely separate specialties, with some overlap. In … Read More >

How PPC Impressions Lead to More Traffic?

Pay Per Click or PPC advertising is the basic method utilized to advertise your business or website over the internet. With a PPC campaign, one can exactly pinpoint the visitors that come to the website. This happens through the visitors’ … Read More >