What is Pay Per Click Marketing (PPC)?

Pay Per Click or PPC is a model for online advertising whereby advertisers pay certain amount every time their ad is ‘clicked’ as opposed to every time it is displayed. Businesses wanting to advertise through using this model can set … Read More >

PPC or SEO – Which One Should You Use?

The sole reason businesses advertise online (PPC) or carry out search engine optimization (SEO), is to attract traffic. Yet the answer to better online visibility does not lie in using any one of these methods. You need to employ both … Read More >

Benefits of PPC Advertising

Pay per click or PPC advertising is an online advertising model whereby you can get your advertisement placed in text format on the results page of web searches. This is the centre text you can see on a Google search … Read More >

Why Should Small Businesses Have Their Own Blog?

Blogging is a tool often used by small businesses to augment their web presence. Having a blog for your business becomes a must have if you already have a web presence through websites, search engine marketing or search engine optimization … Read More >