Responsive Websites Are No Longer An Option. They Are Required to Perform Well in Google

I bet you have already heard before about what a responsive website is. But just in case you don’t really know what it is, or what’s it all about then let me start out by telling you what a responsive website is.

A responsive website is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Okay, so now that you know what a responsive website is and what it does, let me tell you why you should own one today!

Have you ever been searching for something you need online with your mobile device or tablet, you finally find the website you need, and once you open the website you come across something that is not adapting to your device? Well, this is what we know as a non-responsive website.

When using your smartphone or tablet to browse a websites that is not responsive, it will be very hard to read the text and look at pictures on that website. That is because what this website is doing is just simply showing you the same website display it would’ve have shown on your desktop or laptop. And, of course it will be very hard to read this website on any of your other devices because your smaller devices don’t have the same dimensions that a desktop has, on which this website was originally built for.

Encountering a non responsive website can be such a hassle sometimes, and a big inconvenience for many of your potential customers. The buyer wants their buying experience to be as smooth as possible, and honestly who doesn’t want that?

Knowing that, your top priority should be making this buying experience for your customer as easy as possible. This will not only lead them to give you a positive review, but it will make them come back for sure.

Not convinced yet?

Well, we recommend taking these 13 reasons why you MUST have a responsive website into consideration for your next web design project.

1. Like mentioned above, people are using mobile devices for online shopping: An increasingly large number of people are now using their mobile devices to shop online.

2. Compatibility May Increase the Traffic: Responsive websites can always be viewed perfectly on any type of device, attracting more people to visit that website.

3. Improved User Experience: A responsive website design will guarantee users with the best type of experience when browsing through a website, and will encourage them to come back and visit the website again.

4. Improves the Speed of the Website: Google loves websites that load very fast on smartphones and tablets, and this can be possible by having a responsive design. If your website takes more than 5 seconds to load on smartphones and tablets, then your website design is not good according to the standards set by Google.

5. Money Saving Option: People believe that having a responsive website is a good idea to save money. Maintaining different websites may require higher budget, while maintaining a single website is definitely very economical.

6. A Responsive Web Design Adapts to Future Devices: It doesn’t matter which kind of phone you have, if the screen is smaller or bigger, a responsive web design will adapt and respond to any screen size.

7. Large Percent of Social Media Referrals Come From Mobile Users: If your business is currently active across social media platforms, it is essential to have a responsive website. If you post blogs as a way to increase your SEO, and then post them to your social media accounts, users who are using mobile devices will expect that the blog be responsive.

8. Responsive Web Design Boosts Your SEO: Implementing responsive web design will boost your SEO because when a website is responsive it makes it easier for Google to ‘crawl” through your website and rank it accordingly.

9. Responsive Web Design is Not Just a Passing Phase: With the increased use of mobile phone users it is expected that the mobile Internet usage will exceed desktop usage very soon. So, responsive website design is here to stay.

10. Easy Analysis: Keeping track of traffic is very important for all the webmasters, as it is good quality traffic, which makes webmasters earn good revenue. Analyzing the traffic of a single website is more effective than analyzing two or more. So if you want to have a single website, then you will need to switch to a responsive website.

11. Better Conversion Rate: Many webmasters who have switched on to a responsive website have been able to get better conversion rate than before. Webmasters who are searching for ways to generate more leads may definitely be able to accomplish their goals by switching to a responsive web design.

12. Responsive Design Kills the Bounce Rate: Bounce rate can be a huge problem if your website doesn’t work properly in mobile and tablet, even when it is standing good within the search results. A responsive design means that you do not need to bargain your website content and your visitors will always get the information they need.

13. Your Online Marketing Works Better With Responsive Design: When it comes to content marketing and responsive design, you benefit the most from offering your mobile audience the opportunity to use your social sharing buttons. When a user is opening an email with responsive template, they will be able to read it regardless their device and on top of this if they click on a link from this email and open a respectively responsive website they will not have troubles browsing it.

So, I hope you are now convinced about the importance of owning a responsive web design. It will not only save you money, but it will increase you customer base. Who doesn’t want that?

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