Long gone are the days when a website would merely offer information and no option for online sales. Most business websites today have an eCommerce website design, offering the option to buy (or sell) online.
eCommerce is a term which stands for ‘Electronic Commerce’. According to Wikipedia electronic commerce is, “the buying and selling of products and services over electronic systems such as the Internet and other computing networks”. A business site with an eCommerce website design allows users to buy the desired item or service virtually without having to do it physically. However, many eCommerce transactions involve transporting products physically. Internet usage has made the amounts traded via eCommerce grow exponentially. The eCommerce technology is used to transfer funds, internet marketing, transaction processing online and much more.
By making your website graduate to an eCommerce website design, you can further grow your business. This is especially true for items and services such as mobile phones, premium online content & templates etc. which have an element of impulse to their purchase decision. Such a website design makes sure that you do not lose potential customers by them choosing another product or service after leaving your website. Instead you can ask them to make a purchase then and there if you use an eCommerce website design.
An electronically augmented website design is useful for both business-to-business (B2B) and business-to-consumer (B2C) tradings. Electronic commerce can happen with an intermediary between the two parties or without any intermediary. The example of the latter could be eBay while that of the former would be Amazon.com.
An eCommerce website design is a business’s ticket to starting and closing a business transaction online. Most businesses, which considered the practice of electronic commerce as risky earlier, are also now considering it due to its sheer potential and the security measures made possible over time. The time when most transactions will use some form of electronic trading is not far away.
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