Internet marketing experts are of the opinion that a link building campaign should be a mixture of various techniques. This includes placing less authoritative links via article marketing and online forums, while placing contextual links as one way links on high quality and authority websites. Within the spheres of ethical search engine optimization, contextual link building is one of the most potent types of building links.
Placing one way links on high authority, relevant websites has numerous advantages. For one, these contextual links appear natural to search engines, thus increasing your website rankings in organic search results. Not only that but these links will also get people clicking on them, further increasing your website traffic. According to link building experts, building contextual links is all about finding websites sharing the same keywords in content as yours and eventually getting them to link to your site using the target keywords, as anchor text. Not to mention, search engines takes this sort of linking as an authority website recommending to you as a resource on the topic. This increases your worth to the search engine, eventually resulting in a hike in your search rankings. More contextual links you have coming from authority websites, sooner you will go up the ladder in SERPs. Do remember that all link building, including contextual links, is an ongoing process. But this is a very potent ethical internet marketing tool to finally get your website rank among the highest in organic search results.