Just like SEO, there are also myths surrounding pay per click marketing. May be not as many and as wide spread as SEO, PPC still holds number of misconceptions in the minds of many people.
PPC and Search Engine Rankings
One of the most frequent myths making rounds is that with PPC, one can improve their business’s search engine rankings. It is believed by some that if you use pay per click marketing, you will eventually get a better standing with search engines. That is not true! There is no link between PPC and search engine rankings. While PPC can bring in more targeted visitors, without having to go through the rigorous and long term process of search engine optimization, it has no association with search engine rankings. Ranking is a direct result of optimizing for appearing in organic search results, which is not what PPC does.
Similarly, any one ad position is not a winner position at all times, for all ads. While placing ads right above the organic search results is a favorite practice among advertisers, it does not mean that that other ad placements do not work. If you are working with Adsense, another good position to advertise is on the left of the page. Since English (and many other languages) are read left to right, the readers’ eyes go back to the left every time they finish reading a sentence. Another idea is to use interactive ads. Just give it real thought before using pay per click to promote your website.