Link building is one of the key components of search engine optimization. When you get your website linked to, it also affect your search engine algorithm rankings in a positive way. The basic premise that search engines work on is that if good websites link to your website then your site has quality and relevancy. Here are some link building strategies for ethical search engine optimization. Include Excellent and Adequate Content on your website The first and foremost rule for link building, especially inbound links is to have great content. Websites with poor or insufficient content more often do not receive links. Good content that is shareable is key to build links. Have a Link Friendly Site Architecture  Similarly, websites with great content but link unfriendly architecture, for example extensive Java scripts, databases, flash etc. are also less likely to receive links. The easier it is to locate content on the website, the more links it will receive. Submitting to Major Directories Get listed in the top directories to improve your link popularity. Try free directories for link building such as Open Directory Project or paid ones as Yahoo! Express. Other directories include Xeal, GoGuides, JoeAnt etc. Get Published in Article Directories Ezine is one of the most popular article directories internet marketers and SEO consultants use for link building. Write articles for Ezine and make use of the provided resources to including your link there. There are other directories available to which you can submit your articles and build your link popularity. Exchange Links with other websites Look for website owners that are willing to publish your link and exchange links with them.  This link building strategy will benefit both of you in improving link popularity and getting site traffic. Offer a Valuable Newsletter Provide something of value to the visitors in the form of a well written newsletter. Include links in the newsletter wrapped between highly interesting and useful information. This way the reader will be genuinely urged to click on those links.

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