The very modernistic, not-so-old saying about the world becoming a global village has come of age. Perhaps, we should now say instead that, ‘the world is a local-global village’. This fact achieves more merit as local online searches soar. The advent of Google local searches is changing the way users search… for the better!
Google local listings are lists of businesses operating in your own town or city. With Google local listings, users are finding more relevant results within the same searches. According to reliable sources, more than 400 million local searches are made online every month and this number is constantly growing. Out of these searches over 70% are those related to local products and services. These same products and services in the Yellow Pages have long been dismissed as the preferred method, as 67% users prefer internet searches. This is bound to have a profound impact on the sales of local businesses.
It is common for people to search online for information and buy offline and/or online. If you are in the auto care, plumbing, education, handyman or really any other business, chances are that local customers will be searching for your name and/or number and finding it within Google local search results. But if you are not listed there, you will lose what could have been a potential sale, to your competition. If you are a web based business e.g. a graphic design firm, it makes all the more sense for you to be listed in Google local listings, as there are more chances for the user to contact you online for your products and services.
Most searches end on page one. Appearing on page one is the most desirable position for businesses to appear on. By getting listed in Google local search, it improves your chances to appear on page one. How does this happen? Through the creation of many page ones locally, instead of one page one from across the globe. When a user searches for a particular business in their area, they get fewer results with precise location specifications. If you are a relevant business operating in that area, chances are you will appear on page one, thus improving your chances of being clicked through. This happens because the search is local to the users IP address.
Are you set up in Google local listings? If not, contact Whiteboard today to learn how we can assist in getting your business setup, listed and found.
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