There are methods which exist to successfully create a profitable future for your business. Much of the time businesses see virtually no result from their investments after spending money on advertising. In many cases, one or more crucial mistakes are made when trying to expand your market presence and brand within the community or region.
Many things can go wrong or not be successful when marketing your business, but I wanted to share a few which I feel are most important when dealing with the company website.
#1: Not Having a Website
Research indicates, 70% of all products are researched or found on the Internet. If your business is not online, you cannot capture your share of the millions of dollars exchanging hands online everyday. However, just having a web site will not necessarily increase your revenue.
#2: Type of Site
Most commercial websites are designed as destination sites. What this means is, they are an online brochure or fancy electronic business card. The main objective for all business websites should be to generate leads from its visitors. This can be accomplished with online forms, Free Quotes, surveys/questionnaires, call tracking, email tracking or anything where you can get that site visitors contact information. This tactic increases people contacting you because they want YOU to contact THEM!
#3: Type of Content
Most websites have several pages talking about the company to try and promote the business. All of this information does not give people a reason to request your services. When you are searching for information online, do you expect to get to it as quick as you can? Are you looking for something in particular? Your prospects are also looking for information. You must be a resource for information in order to get people truly interested in your services.
#4: The Developer
How many of you have a cousin or friend who has some knowledge of the Internet and can “build you a website”? Do they understand how dynamic the internet truly is how to make it work for the business? Are they just designing something and that’s all? Do they understand web marketing? Do they work with a service provider who is capable of hosting your site? Do they have all the tools necessary to make the transition seamless, and can they provide all of the programs for success? And most importantly, do they have the time to finish the project? There are many more questions I could ask, but I think you get the point. Educate yourself and choose the designer/developer who has experience, man power and expertise in order to provide the best solution for your needs, budget and deadlines.
#5: Marketing and Promotion
Does the vendor you chosen have a system in place to provide your company with the exposure you need? Are they providing reports to show how your money is working for you? Using a combination of traditional marketing (radio, TV, magazine ads, flyers, business cards, etc) and online marketing (Search Engine Optimization, Paid Per Click Marketing, Social Media Management, Email Marketing, etc) should increase your success and provide you a greater number of qualified leads. Get them to your site, keep them on your site and have them contact YOU!
#6: Accountability & Reporting
“If it can be measured, it can be improved” has become a popular mindset in the business community. Proof of your marketing dollars working for you is one of the most efficient ways to keep track of where business is coming from. To stay ahead of your competition a smart business owner should ALWAYS be aware of his marketing spend. If you do not track the effectiveness and success of your methods and strategies, how do you know what truly works? To maintain your competitive edge you must be able to track your progress and make the appropriate decisions to hold you marketing vendors accountable for producing business.
#7: No Way to Harvest Pre-Qualified Leads
A truly effective website must have a way to gather qualified leads. Many websites do not have ways and means to collect the information needed to determine if a prospect is kicking the tires or wants to do business. How would it affect your bottom line if you started each day with qualified requests from potential customers? Why not make technology work for you? This creates the infrastructure multi-million dollar companies have been using for years in their success.
As Founder & President of Whiteboard Creations, Patrick is just as dedicated to writing articles about website design and internet marketing as he is managing the day to day operations for the business. Stay connected with Patrick on LinkedIn at www.linkedin.com/in/patrickmccoy.
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